Clean the shirts on their backs by putting one on yours.

The putrid piles of
clothing in my house are proof
of this one truth: I

hate doing laundry.
But at least I have the means.
Some out there do not.

The term that is used
is “natural disaster.”
I’m sure the victims

feel anything but
natural picking up the
pieces of their lives.

I have not suffered
severe destruction but
just thinking about

the devastation
after floods, hurricanes, and
twisters, I shudder.

At such desperate
times, I can imagine that
all help is welcome.

Tide is offering
practical help to those who
need it in this way:

You buy a shirt here;
proceeds provide clothes cleaning
service for victims.

So now even if
I am not cleaning my own
family’s clothing…

I can take comfort
in knowing that I’m helping
clean laundry elsewhere.